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Description: The Online Data Entry System (ODES)
and Automated Data Entry System (ADES) allow you to update your rates which will
appear on Bankrate.com, change dates for those rates entered into the system, as
well as update online advertiser comments. In addition, ODES allows you to add or
delete products (e.g. 30 year fixed mortgage) to any product group (e.g. mortgages)
for which you are contracted.
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Description: Bankrate’s Cost Per Call and Cost Per Click (CPC Program) provides a performance-based, cost
effective method for reaching Bankrate's qualified, in market consumers. Advertisers
will enjoy greater control and flexibility over their marketing dollars, which means
better campaign performance and higher ROIs.
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Contextual Sponsored Link Program
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Description: Bankrate's Contextual Sponsored Link
Program allows you to reach Bankrate's in-market audience on an auction-based, bidding
CPC format, and expand your listings beyond the rate table pages. In addition to
appearing on the rate table pages, Bankrate's Contextual Sponsored Links appear
throughout our calculator and editorial pages. Bankrate has partnered with Industry
Brains to deliver this advertising opportunity.
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